Launched in 1960, the legendary Elnett hairspray is now 50 and celebrates this very special birthday by recreating the magic of the most emotion-packed scenes of world-famous films in a campaign by Vincent Peters.
Four star posed for his lens to reinterpret four scenes from great movie classics of the past. Letitia Casta, soft hair tumbling to her shoulders, is Gilda by Charles Vidor (1964), in the footsteps of Rita Hayworth.
Diane Kruger wears a airy yet structured chignon in keeping with Eva Marie Saint's look in Hitchcock's North by Northwest, a role originally played by Grace Kelly in 1959.
Frida Pinto has the difficult task of copying the artless, party-loving Audrey Hepburn in Breakfast at Tiffany's, which Blake Edwards directed in 1961.
Lastly, Claudia Schiffer, with a high-set chignon or flowing, seductive tresses, is Brigitte Bardot in Jean-Luc Godard's 1963 film, Contempt.
The finishing touch? The same for all: a spray of Elnett.
Letitia Casta, Claudia Schiffer, Frida Pinto and Diane Kruger, photo courtesy L'Oréal Paris.MoniCa singh
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